ATLANTA, GA (October 14, 2009) - Aaron's, Inc. of Atlanta, GA (NYSE: AAN), the Aaron's Outdoors television program and Mossy Oak Brand Camouflage return to the racetrack with their second special paint scheme for the NASCAR Nationwide Series (NNS) Dollar General 300 at Lowe's Motor Speedway, Friday October 16. 

The Aaron's Outdoors logo and Mossy Oak Tree Stand pattern will adorn the R3 Motorsports No. 23 racecar driven by NNS rookie Ken Butler III.  Butler's paint scheme will be the second of three racecars to feature the camo design following the great success of its debut on the Michael Waltrip Racing No. 00 Sprint Cup Series racecar driven by David Reutimann at Atlanta Motor Speedway in September. 

With the second running of the camo design in this campaign also comes the second drawing of the national register-to-win sweepstakes. Fans have the chance to win a camouflaged replica race helmet autographed by the three drivers who will pilot these cars by visiting www.shopaarons.com/camocontest. Registration for the sweepstakes began July 30 and ends on Nov. 4.  An independent judging organization will choose three winners the week before each featured race.

Aaron's has had ownership in the Aaron's Outdoor television program since 2007 and this campaign will promote the partnership of the Aaron's Outdoors, Aaron's motorsports teams and Mossy Oak Brand Camo.  It is designed to appeal to avid and casual outdoorsmen and NASCAR fans.

The specialized racecars and helmet sweepstakes will be promoted through a combination of television, radio and print advertising along with a comprehensive Internet program all designed to drive fans to learn more about Aaron's and Aaron's Outdoors.

"This program created quite a bit of attention with both outdoorsmen and NASCAR fans when it debuted in Atlanta," noted Aaron's Chief Executive Officer, Robin Loudermilk.  "Featuring the Mossy Oak pattern on the Aaron's Dream Machine again in Charlotte extends the reach of this program into the heart of the Southeast where there is tremendous support for NASCAR and outdoor sports.  We feel that the fans will respond and become supporters of the Aaron's Outdoors television program and follow Jarrod Brannen and his family on the show."

Driver Ken Butler III stated, "It's awesome how Aaron's is merging two big marketing platforms by using their strong presence in NASCAR to increase the awareness of Aaron's Outdoors.  The camo Aaron's Dream Machine racecar looks fantastic and I can't wait to drive it in Charlotte."

"The extent of Aaron's national marketing power continues to amaze me," said Jarrod Brannen, host of Aaron's Outdoors.  "Seeing the Aaron's Outdoors logo on the racecar with the Mossy Oak pattern is something I would never have dreamed of.  Aaron's involvement has taken this show to a completely new level and it makes me proud to be associated with a corporation of this caliber."

The Aaron's Outdoors / Mossy Oak paint scheme will be featured one last time on the Michael Waltrip Racing NNS No. 99 driven by Trevor Bayne in the O'Reilly Challenge at Texas Motor Speedway on November 7.

About Aaron's, Inc.
Aaron's, Inc. (NYSE: AAN), the nation's leader in the sales and lease ownership and specialty retailing of residential and office furniture, consumer electronics, home appliances and accessories, has more than 1,615 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron's has been publicly traded since 1982.

About Aaron's Outdoors Television
Aaron's Outdoors TV is featured on CSS and the Pursuit Channel with host, Jarrod Brannen.  Jarrod, along with his wife and five children, bring viewers an up close and personal look to some of North America's best game and fishing opportunities.  By visiting their website, www.aaronsoutdoorstv.com, you can learn more about the show and how the Brannen Family continues to make time for traditions.

About Mossy Oak Brand Camo
Mossy Oak/Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC, Nativ Nursery and Mossy Oak Properties.